About Catalina USA
A visit to
Catalina's Woodland Hills plant in the Los Angeles area is an eye
opener. The enormous factory building, originally set up to
fabricate Saturn rocket engines for the Apollo moon flight program,
consistently runs at full capacity _ three shifts a day. At any
given time there are approximately 60 cruising sailboats ranging in
length from 17' to 42', making their way down the assembly lines in
the main production area. Add another half dozen hulls still in the
moulds _ bearing in mind, too, that Catalina also operates a second,
sizable factory in Florida (the Morgan plant in Largo) and it
becomes absolutely obvious that folks out there somewhere are buying
new sailboats in serious numbers. Although this firm does not
disclose its sales figures, Catalina is generally considered to be
the country's largest sailboat manufacturer.
A secure
company - Catalina Yachts has remained under the close control of
its founder, Frank Butler, for nearly 30 years - no restructuring,
no public stock issues. This fact alone makes the company a relative
rarity in the boat building industry, especially the notoriously
volatile sailing sector.
Team work -
"A small company with a lot of employees" is how Gerry Douglas,
vice-president and chief engineer at Catalina, sums up the overall
structure of the firm. In effect, just three people - Butler,
Douglas and sales manager Sharon Day "run" Catalina, whose work
force averages around 350 people. Douglas and Day have teamed with
Butler for over 20 years and continue to play critical roles in the
company's development.
For such a
lean management style to function successfully, Catalina's officers
must spend a great deal of time on the shop floor. Company meetings
are held periodically to discuss policy, but informal conferences
with key employees are day-to-day events. "The input of the people
who are hands-on is always the most valuable," Douglas explains,
"and by and large, ours is a pretty free exchange".
Historically, privately owned boat building companies have tended to
stay in business longer than those controlled by distant boards of
directors. Clearly, an intimate knowledge of boating, boat building
and the many idiosyncrasies of the marine industry are prerequisites
for success in this field. All the same, few privately owned
production firms have managed to keep their doors open as long as
Catalina and even fewer have gained anything approaching the market
share that Catalina currently enjoys. But, there's more to the
Catalina story than micromanagement and private ownership.
Excellent
reputation - Catalina has an excellent reputation and stands behind
the boats they build with a limited one year warranty on all parts
manufactured by Catalina and a limited five year hull structure and
bottom blister warranty. You can be secure in knowing the boats are
well designed and built and that the leading sailboat manufacturer
in American stands behind them.
In-House
Subcontracting - modern cruising sailboats incorporate all the
mechanical, electrical and plumbing systems found aboard comparable
powerboats and quite a bit more besides. Consequently, the glass
parts make up a significantly smaller proportion of the total
package in terms of both labour and cost. In addition to woodworking
and upholstery (routinely handled in-house by many production boat
builders), Catalina performs the majority of its keel casting, spar
making, rigging, shipping cradle fabrication, metalwork, sail making
and canvas work. Complex manufactured components such as engines,
winches, and pumps are obtained from vendors but in production areas
where major new capital investment is not involved, there's often
money to be saved by making these items in-house rather than
"outsourcing" them. Besides, Gerry Douglas cites the benefits of
assured supply lines and reports that when purchasing "from the
outside", Catalina routinely cultivates several alternative sources
for each key item.
The
company's sail loft has one of the largest computer cutting tables
in the USA and while it only builds primarily Dacron mains and jibs
the working sails they are computer designed and manufactured using
the latest technology. An example of this is the attention to the
finger panels which radiate from each of the reefing cringles. In
1995, Frank Butler employed Bill Peterson from North Sail Loft in
San Diego to completely redesign and re-cut all the sails for the
Catalina range. Bill Peterson is known to Australians as he was the
number one sail maker on Dennis Connor's winning America Cup team in
Fremantle. Even those with racing aspirations generally appreciate
the factory sails for cruising and casual use. The Catalina spar
shop fabricates straightforward masthead rigs with swaged terminal
1x19 wires. The more sophisticated, tapered masts seen on certain
model are purchased from outside sources such as Z-Spars and
Charleston Spars. Stainless steel pulpits, stanchions and other deck
fittings are fabricated at a separate by nearby company owned
facility. The working blocks are manufactured by US hardware
manufacturer, Garberhauer. Winches and hatches are Lewmar, steering
is Edson and the anchor winches are Maxwell in Auckland.
Although
most production builders cut their own plywood wood components and
teak trim, Catalina has taken its woodworking a step further. In
addition to a substantial wood shop in the factory itself, there's a
30,000_sq_ft facility nearby where stock is processed and
subassemblies prepared. Again, this provides opportunities for
product differentiation. For example, cabin soles are plywood based,
but are faced with teak and holly approximately 1/8' thick. The
aesthetic and practical advantages of this construction, which
contrasts well with the thin veneer floors used by many competitors.
The benefit
to you is cost savings, consistent quality and dependability - a
boat that will provide years of trouble free sailing.
Product
Development - According to Douglas, whose multiple roles at Catalina
include that of head designer. "It's absolutely vital to build what
the customer wants and not what you as an industry insider might
want". He points out that dramatic, leading edge technology attracts
media attention, but the average family sailor has a much more
conservative perspective. The starting point for each new design is
a "wish list notebook" in which Douglas records suggestions from
boat owners. Butler, Day and Douglas all spend a good deal of time
attending owners' rallies, dealers' meetings and boat shows. Douglas
calls it "anecdotal market research" and despite the informality, it
has obviously worked extremely well for Catalina. As a result of
such input, the C320, for example, features a cockpit locker large
enough to accommodate bicycles and the new C310 has a number of
features requested by existing owners such as the Queen sized bed
with inner spring mattress, top loading and front loading fridge and
separate stall shower
Hull and
deck construction - The typical boat begins in conventional female
moulds with an isophthalic gelcoat and skin coat. Decks are
generally cored with balsa and plywood, while most hulls consist of
a single skin lamination of conventional roving and mat. More and
more, however, knitted biaxials are being used for reducing panel
weights and for local reinforcement, particularly in the performance
oriented Capri models as well as the Catalina "contemporary" series
(C250, C270, C310, C320 C380, C400 and C470).
A moulded
hull liner, or pan, defines the interior layout and helps stiffen
the hull: a comparable overhead liner finishes the underside of the
deck moulding. In many models, the hull liner incorporates aluminium
angles in way of the chainplates and these, as well as the sprayed
urethane icebox insulation are installed before the liner is secured
to the hull.
Fibreglass
headliner - the molded, fibreglass headliners on all Catalina yachts
are bonded into place while the respective hull and deck parts are
still in the mould, by using a large number of metal weights
strategically positioned to provide suitable clamping pressure.
Vacuum bagging is inappropriate for this application because
substantial clamping forces are needed in contact areas, but none
where the pans are separated by air spaces. As the liners are fully
bonded, this reduces condensation, they easy to care for, they look
good and provide strength. The stipple look is designed to reduce
glare.
At
Catalina, hulls and decks link up quite early in the production
sequence, often before engines, systems and most wooden components
have been installed. A corollary of this approach is that interior
components must be designed to fit through the companionway. Not
surprisingly, the companionway on most models is unusually large, a
popular feature among owners in the mild California climate.
Unlike many
other builders in the production sailboat field, Catalina favours a
shoebox type hull-to-deck joint for majority of its models up to 42'
in length and reports excellent long-term success with it. A strip
of plywood sandwiched between the upper margins of the hull moulding
and hull liner serves as a sheer clamp to stiffen the joint area and
to "hold" fastenings. The vertical overlap area is bonded with
polyester putty and mechanically fastened using a combination of
through bolts and self tapping screws. The largest boats in the
product line have a more conventional horizontal flange joint
through bolted and sealed with polysulfide.
Fully
battened main - the use of full length battens improves performance
by controlling sail shape and stiffening the roach of the sail. The
full battens also reduce flogging, thereby increasing the life of
the sail, providing durability and value to the owner. The standard
Dutchman flaking system ensures that when the main is dropped, it
automatically folds itself right on top of the boom. It doesn't fall
all over the deck and get in the visual way of the helmsperson.
Makes dropping the main easy and safer.
Large
cockpit - the large cockpit provides ample functional space for the
captain and crew to work underway, making the operation of the boat
convenient and easy. Once you reach your anchorage or the dock, the
large cockpit becomes a comfortable entertainment centre with plenty
of space for friends to socialise and relax when the sailing day is
over. Stern observation seats and exterior cockpit cushions are
standard on all models.
Walk-through transom with integrated swim platform and fold down,
deep ladder - which are standard on every Catalina boat makes it
easy and safe to get in and out of the water or dinghy. No more
climbing up and down the side or wrestling with side boarding
ladders. The deep ladder makes it easy to get in and out of the
water, even for people with poor upper body strength and each rung
has non-skid treads for safety. Snorkelers and divers will really
appreciate how convenient it is to transfer gear between the boat
and the water when they can do it within inches of water level
rather than trying to reach several feet up to the deck. The lowest
part of the platform is just inches above the water, making is easy
to hand SCUBA or snorkel gear in and out of the water.
Pressure
hot and cold water - Pressure water makes it easier and faster to
fill a sink with water for cleaning than having to take the time to
manually pump water from the tank. All the boats have a shower in
the head and on the transom so crew and guests can enjoy the
comforts of home when overnighting aboard. For people in and out of
the water a lot, the pressure cockpit shower provides a comfortable,
convenient way to rinse off before going below. This keeps wet feet
and sand on the swim platform instead of in the cockpit or cabin. It
also gives a great, quick, cooling rinse while underway on a hot
day. The standard 240V shore power heats the water as well as the
engine heat exchanger. This is convenient for owners whose boats are
on a permanent marina.
Head sail
furling system - on all models is Schaeffer a company that has been
building furling systems for 25 years and exports worldwide. When
comparing Schaeffer to some of the European models all the parts are
aluminium and stainless steel with no breakable plastic parts. It is
easy to furl and unfurl the headwall from the safety of the cockpit.
The head sail can even be partially furled to reduce its area during
a squall or on extremely windy days, also from the safety of the
cockpit. No one will have to be on the foredeck to hank the sail on
or off, or to do a sail change during bad weather. The sail itself
has an ultraviolet cover along the exposed leech so that the sun
cannot damage the sail when it is furled. This helps protect your
investment in your sail.
Warranty -
the Catalina warranty has two parts. There is a limited one year
warranty on any part manufactured by Catalina and a limited five
year hull structure and bottom blister warranty. Both of these
warranties are transferable within these time periods if the boat is
sold. The benefits to you are security and value. You know there is
a solid company standing behind an already dependable boat and the
transferable warranty is an excellent tool to expedite re-sale.
Lead keels
- Keels are external lead antimony casting, held in place by
embedded stainless steel bolts. This compares favourably with many
of the French and German boats which still fit cast iron keels as
standard. Spade rudders with Edson mechanical wheel steering are
common to almost all Catalina. The steering system is quadrant with
cables which allows it to be tuned as the boat ages.
Auxiliary
propulsion - most models have Japanese diesel Yanmar engines which
are fresh water cooled and use propellor shafts with two or three
bladed fixed propellors. Many owners fit optional feathering
propellors. Some models are fitted with Westerbeke / Universal
engines which are in fact made in the same Japanese factory as the
Yanmar.